Fenero Awarded a 2017 CRM Excellence Award for its New Flow Interaction Management Software

  • Fenero’s new Flow Product Honored for Helping Clients Improve the Customer Experience

Miami, FL (July, 2017) — Fenero announced today that TMC, a global, integrated media company, has named Fenero Flow as a recipient of the 2017 CRM Excellence Award, presented by CUSTOMER magazine.

Fenero Flow gives campaign administrators the ability to create logic-based, dynamic scripts and surveys for handling customer interactions. The feature comprises an easy-to-use drag and drop script designer to add logical branching, with predefined controls for conditions; navigation; actions; images; text fields, and more. Fenero Flow dynamically populates variables in interaction scripts such as the caller’s name and phone number for more personalized agent responses.  Fully integrated within the Fenero cloud-based contact center platform, Flow provides agents with all the information they need in one place to support each customer interaction from start to finish.

“Fenero Flow was inspired from a client need for a less complicated and easier to use contact center scripting application than their current solution allowed,” said Charles Callari, Fenero’s Chief Operations Officer. “It has quickly become an industry leading contact center scripting solution that empowers contact center staff to dynamically build and customize apps on-the-fly,” he continued.

With so many industries migrating to cloud-based technology, Fenero Flow is taking full advantage of this industry trend. The scripting tool can be used within the Fenero platform and alongside any type of cloud or premise based contact center software. Fenero Flow is 100% browser-based and does not require any other software to be installed. The cost of using Fenero Flow is just $0.005 per interaction, too.

According to a report from Research and Markets, the cloud-based contact center market is expected to grow from $4.68 billion in 2015 to $14.71 billion by 2020. With such a drastic increase predicted in the next five years, Fenero Flow will help guide agents through interactions, supporting them through customer calls and preparing scripts in as little as 10 minutes.

“The 18th Annual CRM Excellence Award honors Fenero for being a true CRM partner to its customers and clients,” said Rich Tehrani, TMC’s CEO and Group Editor-in-Chief“Fenero has demonstrated to the editors of CUSTOMER magazine that Fenero Flow improved the processes of their clients’ businesses by streamlining and facilitating the flow of information,” added Tehrani.

Based on hard data, the CRM Excellence Awards rely on facts and statistics demonstrating the improvements that the winner’s product has made in a client’s business. Winners were chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer.

The 2017 CRM Excellence Award winners are highlighted in the June 2017 issue of CUSTOMER magazine. 


About Fenero

Fenero is a leading provider of cloud solutions for contact centers. Based in Miami, Florida and headed by CEO,  Marlon Williams, Fenero helps companies lower their contact center costs, increase agent productivity and create an exceptional customer experience through its flexible, reliable and scalable cloud contact center solution.

Since 1982, CUSTOMER  magazine (formerly Customer Interaction Solutions) has been the voice of the call/contact center, CRM and teleservices industries. CUSTOMER  has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, CUSTOMER  strives to continue to be the publication that holds the quality bar high for the industry.  Please visit   http://www.customer.tmcnet.com.


Name: Morgan James

Phone: (305) 740-2131

Email: marketing@fenero.com

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